Consumer Buying Behaviour – A Literature Review - IOSR journals ABSTRACT - Based upon a review of the literature, children's influence in family purchase decisions was found to vary by product- and decision-related factors, as well as by parental, child and family characteristics. This article presents a review of the literature, in the field of consumer buying. There are two factors mainly influencing the consumers for decision making Risk.
FACTORS AFFECTING PURCHASING DECISIONS OF THE. The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied. In this study researcher discovered the factors affecting purchasing decisions which influence consumers buying behavior. 2.1 Theoretical literature review.
The influence of direct mail marketing on buyer purchasing decisions Practiy every person checks the reviews online before making a purchase or ordering a service. Offline, Marketing, Direct Mail, Purchase Decision. stimuli or factors affect the decision to purchase, this literature review will focus on two.
Purchase decision literature review:
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